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NameGenie policies

Privacy Policy

Effective Date: 7 October 2026

NameGenie.ai is operated by HJX Group Ltd, a company registered in England and Wales under company number 17409472, with its registered office at 128 City Road, London, EC1V 2NX. HJX Group Ltd is the data controller for personal data processed through this website.

This policy explains how NameGenie.ai processes information when you use the website and its name-generation tools. You do not need an account to use NameGenie.

1. Name generation and name checks

When you ask for names, your business description and the choices you make are sent to our server on Netlify. Netlify passes them server-to-server to our Microsoft Azure AI service, where the deployed DeepSeek model creates your suggestions.

We use that content only to answer your request, and it is not durably stored in a NameGenie product database. Netlify and Microsoft may still keep security, diagnostic and operational logs. Those operational logs and their retention are controlled by each provider under its own terms and settings.

When NameGenie checks a generated name or one you type in, the complete domain and the business or brand name are sent to our Netlify functions. The domain check asks NameSilo first whether the domain is registered, and uses Google Public DNS only when NameSilo doesn’t give a clear answer. The company name check sends the name to Companies House to look for a UK company with the same name. These checks don’t reserve a domain, approve a company name or clear a trade mark.

Hosting and processing providers necessarily receive technical request data such as your IP address, user agent, timestamps, and request metadata so they can deliver, secure, and diagnose the service.

2. Information on your device and in share links

Your name-generation search history is stored locally on your device so you can revisit it. You can clear it using the product controls or your browser storage settings.

If you create a share link, you choose whether it includes your business description. The people and services you share it with may be able to see that content, and the browser and our hosting receive the link as technical request data when it’s opened. Microsoft Clarity and Impact are not loaded on a results URL containing shared generation data.

3. Statistics, analytics and affiliate tracking

Unless you switch them off in Cookie settings, our own first-party endpoint keeps anonymous visit counts: page views and a fixed list of actions on the site. It receives only the page path (without query strings), a broad referrer category and the event name. It uses your browser’s user agent briefly to filter out obvious bots and work out a broad device type, but neither the user agent nor your IP address is written to the statistics store. It stores no visitor or session ID, business description, generated name, domain, form content or contact detail, so separate events can’t be linked together to follow one person’s visit. We use these limited counts only to improve NameGenie, under the statistical-purpose exception. You can switch them off at any time, free of charge.

Optional analytics and affiliate technologies load only after you accept them. Google Analytics and Microsoft Clarity load only after analytics consent. Impact loads only after marketing consent. The name generator works if you decline them.

  • • Google Analytics: measures page visits using the page path and title (without URL query strings), plus a fixed set of action events. Business descriptions, generated names, entered business or brand names, domain stems and complete domains are not sent to Google Analytics in those event payloads. When you open a domain, company-registration or website link, the selected domain or name may still form part of the link sent to that partner.
  • • Microsoft Clarity: provides consented session recordings and heatmaps, including interaction, device and session data. Business descriptions, direct checker inputs, and returned names, domains and reasoning are masked from recordings, and advertising storage remains denied.
  • • Impact: uses identifiers and affiliate cookies to attribute consented referrals to our company-registration partner, 1st Formations.

Use Cookie settings on any page to control anonymous visit counts, analytics and affiliate tracking separately:

  • • “Reject optional tracking” turns off both optional categories in one step. Anonymous visit counts, which use no cookies, stay on. This button has the same prominence as “Accept analytics”.
  • • “Accept analytics” turns on Google Analytics and Microsoft Clarity but leaves Impact affiliate tracking off. Impact can only be turned on in Manage settings.
  • • Without that separate marketing consent, company-registration links use a direct 1st Formations URL instead of an Impact tracking redirect.
  • • To stop anonymous visit counts too, open Manage settings, untick Anonymous visit counts and save. Because these counts have no visitor identifier, a count collected before you opt out can’t be linked back to you or removed individually.
  • • Withdrawing optional-provider consent clears known provider cookies and reloads the page when needed to stop any tracking script that has already run. Data already processed remains subject to each provider's retention terms.

You can also control or delete cookies through your browser settings.

4. How we use data

We use generation and optional measurement data to:

  • • Improve the usability and performance of the website
  • • Understand consented usage trends and improve how name generation works
  • • Ensure site stability and security

Impact attribution helps us understand when a company-registration referral results from NameGenie.

5. Protection of business ideas

Business descriptions may be sensitive. We limit their handling through the following product practices:

  • • No NameGenie product database: We do not durably save generation content in a NameGenie product database.
  • • Secure transmission: The site and generation service use HTTPS for data in transit.
  • • Server-to-server AI request: Our Azure access key stays on our server (the Netlify function) and is never sent to your browser.
  • • Local history: Search history is kept in browser storage on your device.
  • • Sharing control: You decide whether a shared results URL includes your business description.

6. Third-party services

We may use the following third-party services:

  • • Google Analytics, for consented page-visit and action statistics
  • • Microsoft Clarity, for consented user-journey analytics, session recordings, and heatmaps
  • • Impact, for consented affiliate attribution and impression tracking
  • • Netlify: for hosting, delivery, and the server-side generation function
  • • Microsoft Azure AI and DeepSeek: the configured Microsoft Azure AI resource and deployed DeepSeek model, for generation processing
  • • NameSilo: for a domain check, the complete generated or entered domain is sent server-to-server through Netlify to NameSilo to find out whether it is registered. Separately, your browser sends the selected domain endings to NameGenie's Netlify pricing function; Netlify requests NameSilo's general price list without any selected ending or domain, filters it on our side and returns the matching prices. If you choose to buy a domain, your browser opens NameSilo with the selected domain in the link.
  • • Google Public DNS: the complete domain is sent server-to-server through Netlify only when NameSilo doesn’t give a clear answer, so NameGenie can run a DNS lookup. A domain with no DNS records is not treated as available.
  • • Companies House: a generated or directly entered business or brand name is sent server-to-server through Netlify to look for a UK company with the same name. Companies House applies wider naming rules and makes the registration decision.
  • • 1st Formations: if you choose to register a company, your browser opens 1st Formations with the chosen name (as “[name] Ltd”) in the link, so you don’t have to type it again. This happens whether or not you have allowed Impact; with marketing consent, the link passes through Impact's tracking redirect first. 1st Formations handles your registration, and anything you give it, under its own terms and privacy policy.
  • • OnPoint Productions: if you open the website step, your browser opens OnPoint Productions with the chosen domain and NameGenie referral details in the link. OnPoint Productions handles any website order, and anything you give it, under its own terms and privacy policy.

Google Public DNS, Companies House, and NameSilo receive technical request data needed to provide these checks and handle it under their own terms and privacy policies. When you choose to buy a domain, NameSilo and affiliate services also receive technical request and referral data.

These providers receive the data needed for their functions and process it under their own terms and privacy policies. Google Analytics, Microsoft Clarity, and Impact load only after the matching optional consent.

7. Your rights

Under applicable privacy laws such as the UK GDPR, you have the right to:

  • • Ask whether personal data relating to you is being processed and request access where applicable
  • • Request correction, deletion, restriction, or portability where applicable
  • • Withdraw consent for optional cookies or tracking at any time through the Cookie settings button or your browser settings
  • • Lodge a complaint with the Information Commissioner's Office (ICO), the UK supervisory authority, at ico.org.uk

8. Data retention

A Companies House search result may be held in a transient, instance-local cache for up to about 24 hours while a Netlify function instance remains warm. This is not a durable NameGenie product database. NameGenie application logging records operational event types, bounded counts and error categories, not the entered name or domain. Netlify and downstream providers still receive the technical request data needed to deliver and secure the checks and may retain it under their own terms and configured services.

NameGenie does not create user accounts or durably retain generation content in a product database. Browser history remains until you clear it. Individual statistical events are normally aggregated and deleted after about two hours and are automatically discarded after 24 hours if they cannot be aggregated. Hourly totals are kept for 35 days and London-calendar daily totals for 400 days. Hosting, AI, DNS, company-register, pricing, analytics, journey-analysis, affiliate, registrar, company-formation and website providers may process and retain operational or consented data under their terms and configured services.

9. Children's privacy

NameGenie.ai is not intended for use by children under 13. We do not knowingly collect data from children.

10. Changes to this policy

We may update this Privacy Policy occasionally to reflect changes in functionality or legal requirements. When we do, we will update the "Effective Date" above.

11. Contact

If you have questions or concerns about this Privacy Policy, you can contact us at:

Email: contact@namegenie.ai

Post: HJX Group Ltd, 128 City Road, London, EC1V 2NX