NameGenie guides
Clear answers on business names, domains, Companies House and the first steps towards launch.
Compare sole trader and limited company structures in the UK, including liability, tax, administration, identity verification and when switching later can make sense.
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Find practical help for naming, domains and the first steps towards launch.
A practical breakdown of common UK start-up costs in 2026, covering registration, insurance, domains, websites and indicative ranges for six business types.
A practical UK-focused guide to building a naming brief, testing recall, comparing candidates consistently and keeping domain, company-name and trade-mark checks separate.
A comparison of .com, .ai, .io and other domain extensions, with practical trade-offs for start-ups choosing a TLD in 2025.
Explore how AI can generate business-name and domain candidates, and why current domain evidence still needs registrar verification.
Practical principles for choosing a memorable, brandable domain name, comparing TLDs and checking current domain evidence.
A 2025 overview of domain-name trends, including alternative TLDs and practical naming patterns for start-ups.
A guide to how domain constraints can affect brand choices, with practical alternatives when a preferred domain is already registered.
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