The no nonsense guide
An online shop starts in a spare room and sells anywhere. That is the opportunity and the trap: the name has to be free as a domain, free at Companies House, and free as a handle on every platform you will sell through. Stock is the biggest early cost. The brand is the biggest early decision.
Dropshipping lowers the stock number and raises the marketing one. Own-stock brands invert it. Either way, the brand assets pay back longest: name, domain, site.
NameGenie checks the domain and Companies House on every generated name, so the online shop name you fall for is one you can register today. Generate names for your online shop, then follow the start a business journey to register the domain, form the company, and get a website live in 7 days.
Starting something else? Start a cleaning business, Start a consultancy, Start a café. Costs are typical ranges, not quotes, and this page is a general guide, not legal, tax, or financial advice.